Music Video & Digipak Research

I was given the task of creating a presentation containing information about music videos at the beginning of September. Since I thought Microsoft Powerpoint would be a bit boring to use, I decided to investigate "Prezi". Before doing this presentation, I hadn't used it before, but I've actually found it really easy and interesting to use.
Here is the link to the presentation I created as part of the research for music videos...

https://prezi.com/secure/37081daeb9f868225ab8b4f024f286cf64d116c1/

I also began researching digipaks, webpages and print adverts for digipaks and how the same identity is kept throughout each different form of media for the bands and artists.

Katy Perry

A very strong identity is created through using the same theme throughout the album cover, website and album advert. Katy Perry’s different albums all have varying theme, but the latest one revolves around candy. Images that are used definitely relate to sweetness and candy and the fonts used are obviously in keeping with this.

The webpage is very effective in encouraging audience interaction through using a variety of exciting links, where people may view parodies of her actual music video, looks at her Twitter archive or watch videos etc. A fan will probably find it very difficult to get bored of this website. It’s functionality is to encourage album/single sales and to perhaps pick up more fans.

The print advertisements are also very effective – feature Katy Perry on it, and the main theme of the album, making it incredibly easy to recognise if you remember the theme from the last album cover/picture you saw of her. Also conveys the right information that fans want, and employs the same imagery and font as the website/album etc.